Catalyst Advertising

Maximizing Banner Impact

Elevate your brand with banner designs that captivate audiences and keep your brand top-of-mind. Rely on our seasoned professionals to craft graphics, select compelling visuals, and write impactful messages and calls to action tailored to your campaigns.

Banner Placement Across Ad Networks

Extend your reach to precise audiences taking advantage of the current targeting tools. We are attuned to the evolving landscape of platforms like Google, Facebook, Amazon, affiliates, blogs, and content recommendation networks.  We make informed choices to bring in optimal results based on your industry and goals. 

Programmatic Display Advertising 

Initially emerging as a solution to streamline the buying and selling of ad space in real-time, programmatic advertising quickly gained traction due to its efficiency and effectiveness. Leveraging algorithms and data analytics, advertisers target audiences with precision, optimizing campaigns in milliseconds based on user behavior and demographics. Over the years, advancements in technology, including machine learning and AI, have enhanced programmatic capabilities, enabling dynamic ad creatives, cross-device targeting, and personalized messaging at scale. Today, programmatic display advertising stands as a cornerstone of digital marketing strategies, offering advertisers control in reaching their target audiences across various platforms and devices.

CPM & CPC

While display ads traditionally excel at building brand awareness rather than directly driving conversions, our approach prioritizes setting up placements on a cost-per-click (CPC) basis rather than on a cost per 1000 impressions (CPM). This decision is rooted in the belief that optimizing for clicks provides a more insightful measure of user engagement, allowing for more refined placement and ad creative adjustments based on actual interaction. By focusing on clicks, we gain valuable insights into audience behavior, helping us identify the most responsive segments and tailor our strategies accordingly. This approach not only enhances campaign performance but also enables us to effectively allocate resources towards reaching the most receptive audiences for our clients.