The Heart & Stroke Foundation of Canada aimed to boost the number of volunteers canvassing for their organization. Our goal was to enhance organic traffic, encouraging new canvassers to join the campaign and inspiring users to participate in fundraising on the My Own Fundraiser site. Our recommendations and efforts contributed to a 144% increase in organic traffic to the site.
The Heart & Stroke Foundation of Canada is a renowned organization dedicated to combating heart disease and stroke. Their work has saved thousands of lives and improved the quality of life for millions. This crucial work is supported by generous donors and committed volunteers. To aid with their mission, we were tasked with increasing organic traffic which played a key role in attracting volunteers and donors for search keywords such as:
Increasing organic traffic is a cost-effective strategy to attract visitors who are actively searching for relevant keywords and are more likely to engage with the content. Our SEO recommendations included:
Following the implementation of our recommendations, the Heart & Stroke Foundation experienced a substantial increase in organic search traffic:
This significant boost in organic traffic was instrumental in attracting new volunteers and advancing the Foundation’s mission. Notably, our optimization efforts were focused solely on the English pages, which saw the 114% increase in organic traffic.