Catalyst Advertising

SEO Specialists

Partner with our seasoned SEO specialists to bolster your lead generation and conversion rates via organic search channels. We deploy current best practices, meticulously crafted to adhere to ethical standards while leveraging intelligent strategies to enhance your search engine standings.

Recognizing the distinctiveness of each business, we tailor our approach by deploying customized keywords to enable search engines to discern your offerings.

Explore the transformative potential of our evolving 4-step SEO methodology, designed to elevate your online visibility, and propel you towards higher rankings.

1. SEO Audit

We discuss goals and establish clear priorities. Then we audit your site to define:

  • Current keywords used and their rankings.
  • SEO strengths and weaknesses of your website content, code, and structure.
  • Web Authority, including social sites, business listings and incoming links.
  • Traffic Analysis, including past campaigns and goals.
  • Competitor analysis to identify top competitors in your industry.  

We use several tools for analysis including but not limited to, GA4 or similar for traffic data, Google Search Console for indexing and errors, Screaming Frog for site audits and Google PageSpeed Insights for loading times.

2. Onsite SEO

We assist you in:

  • Identifying and refining your target keywords
  • Identifying and resolving any detrimental SEO factors affecting your site’s performance.
  • Tailoring SEO enhancements to suit your specific requirements.
  • Proposing additional content or pages as needed to enhance visibility and relevance.
  • Formulating a comprehensive, goal-oriented SEO strategy for sustained improvement.
3. Authority Building

The link-building tactics of yesteryears trigger spam filters implemented by search engines, which have long relied on AI algorithms to assess the authority of websites across various subjects.

We steer clear of artificial link-building strategies, recognizing their diminished efficacy.

Instead, we craft approaches aligned with your industry. By harnessing existing customer bases, partnerships, supplier networks and social followers we organically amplify your online footprint for enhanced reach and increased traffic.

4. Ongoing Analysis

Leveraging advanced data collection through Google Analytics 4 and Google Search Console we conduct thorough evaluations to:

  • Monitor and analyze real-time fluctuations in site traffic.
  • Assess the performance of your website, pinpointing areas for optimization.

Our ongoing consultation entails strategic recommendations for website updates, offering adaptable insights tailored to the dynamic digital landscape.